Hobbiton Movie Set

1. World-Class IP Attraction: As the world’s only fully preserved outdoor filming location created specifically for The Lord of the Rings and The Hobbit films, it has exceptional international recognition and extremely strong customer demand. It is an irreplaceable Grade-A landmark attraction on New Zealand’s North Island.
2. New Product Upgrade: The attraction has recently opened the “Hobbit Hole Interior Experience” at Bagshot Row, allowing visitors to enter and explore the interiors. This significantly improves immersion and visitor satisfaction and resolves the previous limitation of only being able to take photographs outside.
3. Target Visitors: Suitable for all age groups and diverse visitor segments, with exceptional appeal to film fans, families, premium customised tours, and corporate incentive travel groups (MICE).

1. Location: Located near the town of Matamata in the Waikato region, serving as a “golden central point” on the route from Auckland towards Rotorua and Taupō.
2. Transport and Driving Times:

From Auckland: Approximately 2–2.5 hours by car.

From Rotorua: Approximately 50 minutes by car.

From Tīrau / Blue Spring: Approximately 15–20 minutes by car, offering excellent route continuity.

3. Visit Duration and Operating Schedule:

Standard Guided Tour: Approximately 2.5 hours, including the Green Dragon Inn experience.

Departure Frequency: Multiple official departures are available throughout the day, including official Chinese-language guided sessions (tickets must be secured in advance).

4. Vehicles and Facilities: The transfer centre, The Shires Rest, has dedicated parking for large coaches and business vehicles, with highly developed dining, souvenir shop, and restroom facilities.

1. Premium Pricing and Conversion Potential: As a high-value paid attraction requiring advance ticket reservations, it can significantly enhance the perceived quality and average selling price of the entire itinerary. It is one of the must-include attractions with the highest customer willingness to book and pay.
2. Dining and Added Food-and-Beverage Value: The tour concludes with a complimentary speciality beverage at the Green Dragon Inn, including non-alcoholic options. Upgrades to a buffet lunch in the Party Marquee or an evening banquet experience can also be booked, making it highly suitable for premium groups and corporate private tours seeking upgraded dining.